Since 2011, I have been refining a bespoke approach to developing corporate strategies, combining the typical tools used by most strategic consultancies with much greater insight into the underlying behaviours of existing and potential customers.
The results have been consistently strong across every industry vertical that I have worked in. Reed Exhibitions gave permission to reproduce the full set of benefits gained from undertaking the strategy – click on the first link to see this case study in detail. You can also see full case studies for the Food Standards Agency, Regus and UBM. Below that, you will also see a synopsis of some of the other work that I have completed.

Development of five year customer strategy to build a premier housing association

Turn-around strategy for divisional unit facing difficulties due to the changing nature of power generation

Development of overall roadmap for a multi-year customer transformation programme

Creation of a $1Bn regeneration strategy for paper and chemicals business post Chapter 13

Reimagination of the mortgage strategy for retail customers within the bank

Strategy to develop new revenue models around teaching resources

Creation of an entertainment strategy for the UK business

Development of a financial services strategy

Post-paywall customer acquisition strategy for the Times and Sunday Times

Development of a B2B strategy to challenge Vodafone

Creation of a growth strategy to triple the size of the business unit

Development of a digital strategy to support the UK business

Definition of a global mobile strategy

Corporate strategy to reimagine the business in a world where photocopying no longer occurs

Market entry strategy for B2B facilities management company wishing to enter the B2C space

Portal strategy to support different B2B clients

Development of a mobile strategy across the publishing division

Creation of corporate strategy to consider future growth opportunities

Strategic repositioning of the organisation based on future changes to viewing habits

Multi-channel visioning exercise